How Britain’s Political parties still campaign in an age of steam

With CLP colleagues, I have again been on the ‘analog’ campaign trail ahead of the county elections on May 2nd, when it is fervently to be hoped that the Tories and LibDems will be – to coin a phrase – handed their collective arse on a plate by a weary electorate ready for change. This is especially true here in Staffordshire, where there is a landslide to be reversed and four years of asset-stripping and mismanagement to be repaired (if it’s not already too late…)

 

But David Hencke is right. We must look to our methods of communication and engage more effectively with voters. Read his excellent blog post. It’s food for thought.

David Hencke

The county council elections are upon us. Ed Miliband goes on a soapbox, leaflets are pushed through doors, canvassers turn up on doorsteps and people are supposed to rush to polling stations.

How brilliantly nineteenth century when  Gladstone and Disraeli drew crowds of thousands or even early twentieth when  Churchill (then a Liberal like Clegg) and Balfour campaigned across Manchester.

Politicians seem wedded to the old ways – like our splendid heritage railways – harking back to the glorious age of steam.

But this is the twenty-first century – the age of the internet, Facebook, Twitter, WordPress, and the rise of the blogger. – and the parties still – especially Labour – seem totally oblivious.

Indeed it is said that Tony Blair never communicated by computer – always getting a gopher to do his work – and  Gordon Brown tried to – but I gather his mistyping and mispelling are…

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